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Qualcomm's New Direction: Intel Acquisition

Published by MEXEM EUROPE

September 6, 2024
(GMT+2)

The semiconductor industry has seen significant shifts, highlighted by Qualcomm's {{ m-tag option="price" ticker="QCOM" currency="USD" }} strategic interests and its potential acquisition plans for parts of Intel. Qualcomm, a titan in the chip manufacturing sector with a market capitalization of $184 billion, has long been pivotal in the smartphone market, notably as a key supplier to Apple {{ m-tag option="price" ticker="AAPL" currency="USD" }}.

Recent developments suggest Qualcomm is eyeing pieces of Intel. This move follows Intel's {{ m-tag option="price" ticker="INTC" currency="USD" }} troubling Q2 results, including a 15% workforce reduction and a suspended dividend payment amidst struggles to sustain its manufacturing ambitions.

PC Market Decline and Intel's Strategy

Intel's downturn is contrasted by its client group's fame, once celebrated through the "Intel Inside" campaign. Yet, due to the sluggish PC market, the PC client business is facing an 8% revenue decline, totaling $29.3 billion last year. However, there is a silver lining, as Intel anticipates that new AI-enhanced PCs will rejuvenate consumer interest and boost sales.

New Partnerships and Innovations

On the other side, Qualcomm's ventures extend beyond traditional realms. The company reported $35.82 billion in revenue in its last fiscal year and is venturing into mixed reality.

Qualcomm's CEO, Cristiano Amon, announced collaborations with Samsung and Google to develop mixed-reality glasses, diverging from Apple's approach with a larger, standalone headset. This initiative aims to integrate AI more deeply across devices, facilitated by Qualcomm's Snapdragon AR1 Gen 1 chip, designed explicitly for smart glasses.

This mixed reality effort is envisioned as a comprehensive ecosystem where AI operates seamlessly across devices—smartphones, glasses, and even in the cloud, broadening Qualcomm's market reach beyond just smartphones. These developments place Qualcomm in a strong position to capitalize on new technology trends while continuing to leverage its traditional markets.

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