The Coca-Cola Company (NYSE:KO) has recently signed a brand authorization agreement with Constellation Brands Inc. (NYSE:STZ) to launch Fresca™ Mixed. 

Fresca™ is currently the fastest-growing trademark in The Coca-Cola Company’s U.S. soft-drink portfolio while, its new line will include a series of full-flavored, spirit-based ready-to-drink (RTD) cocktails in the U.S.  

The beverage company entered the alcohol category in Japan in 2018 when it launched Lemon-Dou. Since then, other spirits collaborations have sparked excitement in the ready-to-drink alcohol space and its consumers. 

Dan White, chief of New Revenue Streams at Coca-Cola North America Operating Unit (NAOU) said that “The Coca-Cola Company and Constellation Brands have a shared passion for building some of the world’s most loved brands and for building best-in-class beverage experiences.” He added, “As we emerge from the pandemic and look to long-term growth, we recognize that we must evolve our business models to address the entire beverage experience.”

Over the next three years, the $8 billion Adult Alternative Beverages and RTD cocktails segment’s projected growth is at least 15%, while the spirits-based RTD category’s projected growth is 33% at an annual rate.


Dividend stocks for investing can be a great way to generate long-term wealth, and Coca-Cola has, for several years, delivered exceptional returns for shareholders. Despite the adverse effects that the global pandemic had on the brand, Coca-Cola managed to maintain its 59-year streak of paying and growing its dividends.

Currently, Coca-Cola’s dividend is a dangerously high portion of its earnings. However, as economic reopening continues to gain momentum in 2022, away-from-home beverage sales will likely surpass 2019 levels, giving Coca-Cola the much-needed boost to increase its dividend payments while growing sustainable profits. 

In a recent report, Jefferies’ Kevin Grundy maintained a Hold rating on Coca-Cola with a price target of $63.00. The company has an analyst consensus Moderate Buy Rating.